Loss Aversion: Why We Make Poor Choices
Have you ever wondered about the prime motivators that drive many of your decisions? If you’re like a lot of people, you might assume that the primary driver is receiving pleasure. I mean, after all, we all want to do things that make us feel good, right? Having fun, falling in love, watching your favorite sports team win the championships, or finally taking that trip to Italy you’ve always wanted are some good examples. In fact, though, psychologists have determined our dail